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商品編號： 9-821-076 出版日期： 2021/06/09 作者姓名： Eisenmann, Thomas R.;Graham, Olivia 商品類別： Entrepreneurship 商品規格： 9p 再版日期： 地域： 產業： Medical laboratories and testing 個案年度： -
商品敘述：
uBiome provided clinical tests that sequenced the DNA of human microbiome samples, providing data on health conditions directly to consumers or to prescribing physicians. Founded in 2012, the San Francisco-based startup raised $105 million from top-tier venture capital firms and recruited prominent biotech executives and scientists as board members and advisors. In April 2019, the FBI raided uBiome''s offices to investigate claims that the company had repeatedly billed individuals without their consent to meet aggressive revenue targets. uBiome''s cofounders/co-CEOs resigned soon afterward. The company declared bankruptcy later that year after a board committee concluded that management had indeed pursued policies of questionable legality, including improper insurance billing practices, improper use of a telemedicine physician network, overly aggressive marketing tactics, and the presentation of misleading information in fundraising pitches.
涵蓋領域：
Entrepreneurial business strategy;Corporate misconduct;Bankruptcy;Marketing strategy
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