[ Tips ] 一分鐘使用導覽
商品編號: 9-820-052 出版日期: 2019/10/01 作者姓名: Ghosh, Shikhar;Payton, Christopher;Bagai, Shweta 商品類別: General management 商品規格: 12p 再版日期: 2020/01/16 地域: 產業: 個案年度: -
商品敘述:
This is part of a three-case series that follows Dulcie Madden''s journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the choice of "when to quit?" Rest Devices was an early stage company started by a team from MIT. Dulcie Madden decided to drop out of her MBA program at MIT to join Rest Devices as the CEO and use the innovative sensor technology to create a line of smart clothing for babies. A partnership with Babies "R" Us became a strong catalyst to growth but left Rest Devices increasingly constrained by additional capital requirements necessary to deliver the required number of units. As Madden tried to balance the need for capital with the business pressures of delivering a product for a nationwide rollout, she was faced with a series of strategic choices including an unsolicited acquisition offer, a lawsuit, failed financing, and tensions within the team.
涵蓋領域:
General management
相關資料:
Case Teaching Note, (5-820-068), 17p, by Shikhar Ghosh, Shweta Bagai;Spreadsheet Supplement, (9-820-707), 0p, by Shikhar Ghosh
哪些人也有訂購?