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> Yabbly and the Anthology MVP (A)

商品編號： 9-816-032
出版日期： 2015/08/31
作者姓名：
Ghosh, Shikhar;Payton, Christopher
商品類別： Entrepreneurship
商品規格： 7p

再版日期：
地域： North America;United States;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;Washington
產業： Technology;;;;;Business models;Business plans;Start-ups;Startup;Entrepreneurship;Innovation;Strategy;Mergers & acquisitions;Valuation;;;Exit strategy;Mobile devices;Mobile;Web technology;Shutdowns
個案年度： 2014 -  2014

 


商品敘述：

In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the results of a customer interview. After creating a quick landing page and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must decide whether or not to abandon the planned sale to pursue the new product, and if so, what terms he should offer new and existing investors to finance the next phase of product development.


涵蓋領域：

Technology;;;;;Business models;Business plans;Start-ups;Startup;Entrepreneurship;Innovation;Strategy;Mergers & acquisitions;Valuation;;;Exit strategy;Mobile devices;Mobile;Web technology;Shutdowns


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