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商品編號： 9-815-067 出版日期： 2015/02/11 作者姓名： Eisenmann, Thomas R.;Mazzanti, Lisa 商品類別： Entrepreneurship 商品規格： 16p 再版日期： 2022/03/17 地域： New York 產業： Retail and consumer goods;Apparel industry;E-commerce industry 個案年度： 2011 - 2012
商品敘述：
Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy''s cofounders are debating how to approach a crucial board meeting. Their seed-stage startup is running low on cash; to survive, they will need more capital, probably in the form of a bridge loan from existing investors, who will attend the board meeting. Quincy''s sales have been strong, but due to the company''s novel sizing scheme, which provides more measurement dimensions than typical women''s clothing, inventory is high and operations are complex. Operational challenges have made it difficult to consistently deliver better fit, and merchandise return rates are high. With more time and capital, the cofounders are confident they can resolve operational problems. But will they be able to persuade investors to provide more capital?
涵蓋領域：
Business models;Business plans;Operations strategy;Predictive analytics;Production;Start-ups;Technology and analytics
相關資料：
Case Teaching Note, (5-815-118), 15p, by Thomas R. Eisenmann, Lisa Mazzanti
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