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商品編號： 9-812-077 出版日期： 2011/11/10 作者姓名： Eisenmann, Thomas R.;Winig, Laura 商品類別： Entrepreneurship 商品規格： 20p 再版日期： 2012/12/17 地域： 產業： 個案年度： 2009 - 2010
商品敘述：
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (e.g., accessories, maternity wear).
涵蓋領域：
Business expansion;Business growth;Customer attitudes;Market analysis;Start-ups;Venture funding
相關資料：
, (9-813-008), 10p, by Thomas R. Eisenmann
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