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商品編號: 9-811-065 出版日期: 2011/01/19 作者姓名: Eisenmann, Thomas R.;Pao, Michael;Barley, Lauren 商品類別: Entrepreneurship 商品規格: 22p 再版日期: 2014/10/24 地域: 產業: 個案年度: 2006 - 2011
商品敘述:
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox''s history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.
涵蓋領域:
Business models;Growth strategy;Lean business model;Minimum viable product;Start-ups
相關資料:
, (9-813-007), 13p, by Thomas R. Eisenmann
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