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> Playing With Fire at Sittercity (B)

商品編號: 9-809-010
出版日期: 2009/01/08
作者姓名:
Wasserman, Noam;Gordon, Rachel
商品類別: Entrepreneurship
商品規格: 2p

再版日期: 2009/12/07
地域: Illinois
產業: Venture capital;Child care services
個案年度: 2006 -  

 


商品敘述:

To help her finance her aggressive expansion plans, Genevieve Thiers plans to raise venture capital for the first time. She has spent the last six long years building Sittercity into the nation''s leading babysitting web service, larger than all of its competitors combined. In the process, she brought her boyfriend and his sister into the business to help her, and ended up learning important lessons about mixing family and business. Now looking to raise venture capital, Thiers has just received an email from a general partner at a top VC firm, proposing another meeting and asking her to bring to the meeting an extensive list of proprietary information. This was a promising development, but Thiers was unsure whether she wanted to discuss Sittercity in such depth, especially when the venture capital firm had refused to sign a non-disclosure agreement. How should she respond?


涵蓋領域:

Entrepreneurship;Leadership;Board of directors;Women executives;Women in business;Family-owned businesses;Risk management;Agreements;Competition;Expansion;Internet


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