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> Playing With Fire at Sittercity (A)

商品編號: 9-809-009
出版日期: 2009/01/08
作者姓名:
Wasserman, Noam;Gordon, Rachel
商品類別: Entrepreneurship
商品規格: 18p

再版日期: 2009/12/07
地域: Illinois
產業: Venture capital;Child care services
個案年度: 2006 -  

 


商品敘述:

In August 2006, Genevieve (""Jeh-neh-veev"") Thiers, founder and CEO of Sittercity.com looked over at Dan Ratner, Sittercity''s vice president and her boyfriend of five years. It had taken her six long years to build Sittercity into the nation''s leading babysitting web service. Thiers had begun Sittercity in 2001 in Boston as a way to connect babysitters and parents online, at a time when no one else had thought to manage care-giving connections via the Web. She had started the company right out of college while working full-time, but by 2006, Sittercity had sitters available across the country, was larger than all of its competitors combined, and Thiers still owned two-thirds of the venture. The company now had plans to add pet, elder-care, house and tutoring services in 2007, and Thiers wondered what other challenges she and Ratner would face as she continued to grow her venture.


涵蓋領域:

Entrepreneurship;Leadership;Board of directors;Women executives;Women in business;Family-owned businesses;Business growth;Expansion;Agreements


相關資料:

Supplement, (9-809-010), 2p, by Noam Wasserman, Rachel Gordon;
Case Teaching Note, (5-810-120), 7p, by Noam Wasserman, Rachel Gordon