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商品編號： 9-808-110 出版日期： 2008/01/15 作者姓名： Isenberg, Daniel J. 商品類別： Entrepreneurship 商品規格： 23p 再版日期： 2009/07/24 地域： Slovenia 產業： Retail and consumer goods 個案年度： 2006 -
商品敘述：
Studio Moderna is the leading electronic retailer in 20 countries in and around Central and Eastern Europe, and use a multi-channel business strategy, organizational structure, and IT system. When management conflicts arise, Sandi Cesko, CEO and co-founder must decide whether to change his in-sourcing strategy to out-sourcing. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
涵蓋領域：
Entrepreneurship;International business;Operations strategy
相關資料：
Video Short, (7477), 0p, by Jim Sharpe;Spreadsheet Supplement, (9-813-707), 0p, by Jim Sharpe
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