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商品編號： 9-808-019 出版日期： 2008/06/06 作者姓名： Koehn, Nancy F.;Besharov, Marya;Miller, Katherine 商品類別： Entrepreneurship 商品規格： 45p 再版日期： 地域： 產業： Non-alcoholic beverages;Retail trade 個案年度： 2008 -
商品敘述：
The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world''s most powerful brands, and forging a new business model based on industry disrepair and responsible global citizenship. In 2008, Starbucks leadership faces a range of issues--inside and out of the company--related to that success. This case examines these issues in the context of a changing economy, increased competition, evolving consumer priorities, and the organization''s place on the larger global stage.
涵蓋領域：
Entrepreneurship;Social responsibility;Growth strategy;Brand management;Corporate strategy;International business;Leadership
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