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商品編號： 9-806-188 出版日期： 2006/04/25 作者姓名： Eisenmann, Thomas R.;Barley, Lauren 商品類別： Other 商品規格： 25p 再版日期： 2007/03/13 地域： 產業： E-commerce industry;Financial service sector 個案年度： -
商品敘述：
In early 2006, PayPal management is deciding how to respond to Google''s entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay''s auction community for its next wave of expansion. Google represents a potential threat to PayPal''s "off eBay" strategy, as do incumbent credit card companies. PayPal management must determine whether to increase investment in its "off eBay" strategy; how to allocate investments between the two sides of its payment network (i.e., consumers and merchants) which consumer segments to target (e.g., existing PayPal account holders vs. new users); which types of merchants to recruit (e.g., large vs. small); and what changes to make to pricing terms and product features.
涵蓋領域：
Business expansion;Business models;Competitive strategy;Consumer credit;Pricing strategy;Target markets
相關資料：
, (9-808-003), 15p, by Thomas R. Eisenmann;, (9-808-031), 31p, by Thomas R. Eisenmann
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