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商品編號： 9-806-093 出版日期： 2006/02/13 作者姓名： Eisenmann, Thomas R.;Barley, Lauren 商品類別： Entrepreneurship 商品規格： 19p 再版日期： 2007/06/13 地域： California 產業： Semiconductors 個案年度： 2005 - 2005
商品敘述：
Managers at Atheros, a leading provider of wireless local area network chipsets, must decide whether to join a special interest group (SIG) proposed by Intel to end an impasse over standards for the 802.11n (11n), the next generation of ""Wi-Fi"" technology. Two factions are supporting rival proposals for 11n standards in the IEEE, the electronics industry''s chief standards-setting organization. Working outside the IEEE''s formal processes, Intel''s SIG would advance a compromise that could break the deadlock. Alternatively, the SIG could provoke a backlash, resulting in the IEEE''s approval of a different standard for 11n. In that event, Intel and its SIG allies would suffer a severe time-to-market setback in exploiting what promises to be a large, fast-growing chip market. A rewritten version of an earlier case.
涵蓋領域：
Entrepreneurship;Technological change;Standardization;Strategic alliances;Internet;Networks
相關資料：
Case Teaching Note, (5-807-174), 22p, by Thomas R. Eisenmann;Module Note for Instructor, (9-808-003), 15p, by Thomas R. Eisenmann
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