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商品編號： 9-805-130 出版日期： 2005/04/05 作者姓名： Applegate, Lynda M.;Collins, Elizabeth 商品類別： Other 商品規格： 31p 再版日期： 2009/07/08 地域： United States 產業： Business consulting services;E-commerce industry 個案年度： -
商品敘述：
Describes IBM''s decade of transformation. Provides background on the company''s history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner''s reign as CEO. A rewritten version of an earlier case.
涵蓋領域：
Change management;Economics;Entrepreneurship;Cross-functional management;Organizational behavior;Strategic alliances
相關資料：
Case Teaching Note, (5-809-082), 25p, by Lynda M. Applegate
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