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商品編號： 9-803-174 出版日期： 2003/03/28 作者姓名： Cyr, Linda A. 商品類別： Entrepreneurship 商品規格： 31p 再版日期： 2004/03/09 地域： Colorado;United States 產業： Restaurants;Retail trade;Food;Beverages 個案年度： 1995 - 2003
商品敘述：
Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must develop a growth strategy that will allow Noodles & Co. to achieve these aggressive objectives as well as maintain the company''s unique culture. Kennedy must decide among several alternative growth strategies, with a particular emphasis on the decision of whether to franchise. Includes color exhibits.
涵蓋領域：
Decision making;Entrepreneurship;Entrepreneurial finance;Organizational culture;Brands;Competition;Expansion;Franchises;Business growth;Growth
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