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商品編號： 9-801-308 出版日期： 2000/12/21 作者姓名： Eisenmann, Thomas R.;Hackett, Christopher J. 商品類別： Entrepreneurship 商品規格： 28p 再版日期： 地域： 產業： Online information services;Web services 個案年度： -
商品敘述：
Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual ""place"" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition of market making and presents different ways to categorize online market makers. Next it describes how online market makers create value for market participants. Then it examines the economics of market making, focusing on revenue and cost drivers, using both online and offline examples. Building on that analysis, the final section examines the risks and potential payoffs to online market makers from pursuing aggressive growth strategies. Explores the value proposition offered by these companies and the economic imperatives they face. Finally, seeks to provide a framework for evaluating whether the adoption of aggressive growth strategies is prudent for online market makers.
涵蓋領域：
Entrepreneurship;Market analysis;Market definition;New economy;Strategy formulation;Internet;Business models
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