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商品編號： 9-801-194 出版日期： 2000/09/14 作者姓名： Applegate, Lynda M.;Collura, Meredith 商品類別： General management 商品規格： 44p 再版日期： 2002/11/22 地域： United States 產業： Internet services;Retail trade;E-commerce 個案年度： 2000 - 2000
商品敘述：
Enables a thorough analysis of Amazon.com and the company''s value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company''s complex set of business models and web of business relationships, as well as Amazon''s plan to monetize (generate revenues and earnings through) its assets. A rewritten version of an earlier case.
涵蓋領域：
Business models
相關資料：
Case Teaching Note, (5-800-431), 48p, by Lynda M. Applegate, Meredith Collura;Supplement, (9-801-392), 8p, by Lynda M. Applegate
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