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商品編號： 9-796-109 出版日期： 1996/01/16 作者姓名： Collis, David J.;Conrad, Melinda B. 商品類別： Other 商品規格： 20p 再版日期： 2005/05/19 地域： Vermont 產業： Beverage industry;Food industry 個案年度： 1995 - 1995
商品敘述：
Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company''s unique heritage.
涵蓋領域：
Corporate strategy;Crisis management;Organizational culture;Strategy formulation
相關資料：
, (9-703-755), 0p, by David J. Collis, Jan W. Rivkin;, (9-705-044), 14p, by David J. Collis
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