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 您所選取的商品項目

> Promus Companies: Harrah''s Casinos

商品編號: 9-795-039
出版日期: 1995/02/28
作者姓名:
Bradley, Stephen P.;Mahmood, Takia
商品類別: Other
商品規格: 22p

再版日期:
地域: United States
產業: Gaming
個案年度: 1994 -  1994

 


商品敘述:

Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah''s, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that needs to consider how best to sustain its competitive position.


涵蓋領域:

Competition;Emerging markets;Competitive advantage;Corporate strategy;Expansion


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