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商品編號： 9-726-358 出版日期： 2025/09/15 作者姓名： Yoffie, David B.;Walker, Sarah 商品類別： Other 商品規格： 28p 再版日期： 2025/10/23 地域： 產業： Information technology industry 個案年度： 2011 - 2025
商品敘述：
This case explores the competition between Amazon''s Alexa+, Google''s Hey Google, Apple''s Siri, and OpenAI''s voice capabilities. While Amazon was the clear leader in smart speakers, and Google was the leader in deploying voice capabilities on phones, the emergence of generative AI changes the game. Generative AI enables much more capable voice interactions, but at a much higher costs. The questions in the case are: how should Amazon compete with its new Alexa+ service (generative AI)? Should seek to be the leader? How should it price Alexa services, which was historically free? Should it slow-walk the technology rollout until the technology improves?
涵蓋領域：
Technology adoption lifecycle
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