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> Tonik

商品編號: 9-725-404
出版日期: 2024/10/30
作者姓名:
Wu, Andy;Quadir, Maliha Malek;Peterson, Aticus
商品類別: Other
商品規格: 16p

再版日期:
地域: Philippines
產業: Banking and investment industry;Financial service sector
個案年度: 2018 -  2024

 


商品敘述:

This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik''s journey from its launch in 2018 to early 2024, highlighting the company''s innovative approach to digital banking, its rapid deposit growth, and its struggles to fine-tune its lending products. Key themes include the tension between growth and profitability, regulatory challenges, and the strategic decisions faced by founder Gregory Krasnov in balancing investor expectations with market realities. The case provides insights into the complexities of digital banking in emerging markets and the broader fintech funding environment.


涵蓋領域:

Entrepreneurship;Strategy;Technology and analytics


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