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商品編號： 9-724-410 出版日期： 2024/01/17 作者姓名： Rashbass, Andrew;Casadesus-Masanell, Ramon;Mitchell, Jordan 商品類別： General management 商品規格： 32p 再版日期： 地域： 產業： Publishing industry 個案年度： -
商品敘述：
In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company was debating how to harness the power of generative AI. The case therefore is an example of a successful business confronting a new paradigm in its market which will impact many of the industry''s power and profit dynamics, making it appropriate for teaching Porter''s Five Forces, S-curves, corporate innovation, sources of value and competitive advantage.
涵蓋領域：
AI and machine learning;Change management;Technology adoption lifecycle
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