[ Tips ] 一分鐘使用導覽
商品編號： 9-722-462 出版日期： 2022/05/05 作者姓名： Yoffie, David B.;Fisher, Daniel 商品類別： Other 商品規格： 29p 再版日期： 2022/07/26 地域： United States 產業： 個案年度： -
商品敘述：
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest share of the smart speaker market, and Apple''s share was quickly growing following a strategic shift towards affordability. In addition, Chinese companies including Baidu and Alibaba dominated the smart speaker market in China, and their products were increasingly popular in foreign markets. Google CEO Sundar Pichai needed to figure out how to gain new users and grow Google Assistant''s market share. Second, he needed to determine how Google Assistant would, if ever, generate revenue.
涵蓋領域：
AI and machine learning;Organizational learning;Strategy;Technology and analytics
相關資料：
Case Teaching Note, (5-722-465), 10p, by David B. Yoffie
哪些人也有訂購？