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商品編號： 9-720-404 出版日期： 2020/04/14 作者姓名： MacKay, Alexander J.;Migdal, Amram;Masko, John 商品類別： Other 商品規格： 29p 再版日期： 2022/01/25 地域： Asia;Central America and Caribbean;China;Colombia;England;Ghana;India;New York;United States 產業： Legal services industry;Transportation and distribution 個案年度： 2009 - 2020
商品敘述：
This case describes Uber''s global market entry strategy and responses by regulators and local competitors. It details Uber''s entry into New York City (New York), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber''s strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.
涵蓋領域：
Business and government relations;Business expansion;Business growth;Business law;Business models;Community relations;Competitive advantage;Competitive forces;Consumer behavior;Disruptive innovation;Emerging markets;Finance and investing;Globalization;Growth strategy;Labor relations;Management;Market segmentation;Marketing management;Multinational corporations;Organizational behavior;Professional networks;Stakeholder relations;Strategic planning;Technology and analytics
相關資料：
Case Teaching Note, (5-721-387), 12p, by Alexander J. MacKay
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