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> Extend Fertility: Conceiving the Market for Egg Preservation (A)

商品編號: 9-719-019
出版日期: 2019/02/13
作者姓名:
Spar, Debora L.;Hull, Olivia
商品類別: Other
商品規格: 22p

再版日期: 2019/10/25
地域: United States
產業: Fertility clinics;Technology
個案年度: 2003 -  2004

 


商品敘述:

The case follows entrepreneur Christy Jones as she tries to imagine, and then build, a firm that will enable young women to preserve their eggs -- and thus extend their fertility. In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman''s eggs were extracted and stored at low temperatures until she was ready to become a mother. To date, the emerging technology had mostly been used to preserve the fertility of cancer patients whose treatment course could damage their eggs. Jones''s business would target a massively broader population: healthy women wishing to postpone motherhood. Before Jones could launch Extend Fertility, she needed to answer two pressing questions. What, exactly, would an egg-freezing service be selling? And to whom?


涵蓋領域:

Business plans;Commercialization;Creating markets;Demographics;Entrepreneurs;Entrepreneurship;Gender;Health;Health care;Innovation;Inventions;Marketing;Marketing strategy;Product positioning;Social issues;Strategy


相關資料:

Case Teaching Note, (5-720-002), 11p, by Debora L. Spar, Olivia Hull