商品敘述：

The case follows entrepreneur Christy Jones as she tries to imagine, and then build, a firm that will enable young women to preserve their eggs -- and thus extend their fertility. In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman''s eggs were extracted and stored at low temperatures until she was ready to become a mother. To date, the emerging technology had mostly been used to preserve the fertility of cancer patients whose treatment course could damage their eggs. Jones''s business would target a massively broader population: healthy women wishing to postpone motherhood. Before Jones could launch Extend Fertility, she needed to answer two pressing questions. What, exactly, would an egg-freezing service be selling? And to whom?

涵蓋領域：

Business plans;Entrepreneurs and founders;Entrepreneurial business strategy;Health care and treatment;Innovation;Inventions;Marketing strategy;Product positioning;Emerging technologies

相關資料：

Case Teaching Note, (5-720-002), 11p, by Debora L. Spar, Olivia Hull

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