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商品編號: 9-717-473 出版日期: 2017/03/20 作者姓名: Wells, John R.;Winkler, Carole A. 商品類別: Other 商品規格: 33p 再版日期: 2017/09/14 地域: Russia 產業: 個案年度: 2003 - 2017
商品敘述:
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump''s victory to fake news stories served up on Facebook''s Trending News Feed. Zuckerberg was unapologetic. The word that came to define this spread of misinformation was "post-truth," which became so widely used in 2016 that Oxford Dictionaries coined the term "word of the year." Did Trump have Zuckerberg to thank? Facebook had sparked many controversies during its short lifespan. By 2017, it had grown into the biggest social networking group in the world, with 1.8 billion people. Was this just another challenge along the way, or were the issues more fundamental?
涵蓋領域:
Politics;Government policy and regulation;International business;International relations;Business and government relations;Competitive forces;Information systems;Social marketing;Enterprise agility;Internet;Company reputation;Business history;Trustworthiness;Strategy formulation;Power and influence;Political elections;Social media;Web and mobile applications;Operations strategy;Crisis management
相關資料:
, (9-718-456), 12p, by John R. Wells, Gabriel Ellsworth
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