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商品編號： 9-717-445 出版日期： 2017/06/30 作者姓名： Alcacer, Juan;Sasamoto, Kotaro;Chayakul, Tee;Yamazaki, Mayuka 商品類別： Other 商品規格： 20p 再版日期： 地域： China;Indonesia;Japan;Philippines;South Korea;Taiwan;Thailand 產業： Music 個案年度： 2011 - 2012
商品敘述：
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48''s first move overseas. During the discussion, students also identify the geographic limits of a product and what changes, if any, should be done to adapt it to a chosen market. Given high levels of piracy in the music industry, students are not only able to explore the value creation aspects of AKB48 but also the value capture features of its business model.
涵蓋領域：
Brand building;Brand extension;Branding;Brands;Business models;Expansion;Globalization strategies;Intellectual property;International business;Market entry;Strategy;Value creation
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