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商品編號： 9-715-467 出版日期： 2015/06/15 作者姓名： Yoffie, David B. 商品類別： Other 商品規格： 5p 再版日期： 2016/08/05 地域： California 產業： Computers & electronics;Mobile devices;Mobile phones;Technology;Telecommunications 個案年度： 2009 - 2015
商品敘述：
In the years after 2009, Qualcomm navigated the wireless industry''s transition from 3G to 4G, retaining its technological leadership and experiencing dramatic growth in revenue and profit. In March 2014, Qualcomm appointed a new CEO, Steve Mollenkopf, who had to contend with a rash of new challenges, ranging from new technologies and new competitors to anti-trust battles and an activist shareholder disappointed by weak stock performance. This brief case brings the analysis of Qualcomm''s competitive position up to 2015, when it was preparing for the evolution to 5G, while also investing in new areas, such as IoT, automobiles, eHealth, and eEducation, despite a mixed record in diversifying beyond wireless communications technology.
涵蓋領域：
Communication technologies;Competitive strategy;Mobile devices;Strategy;Technology;Wireless technologies
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