[ Tips ] 一分鐘使用導覽
商品編號： 9-714-419 出版日期： 2013/09/07 作者姓名： Ager, David L.;Roberto, Michael A. 商品類別： Other 商品規格： 17p 再版日期： 2013/12/09 地域： 產業： 個案年度： 2013 - 2013
商品敘述：
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe''s ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer Whole Foods. In 2013, Trader Joe''s faced several threats as larger chains such as Wal-Mart and Tesco had begun to open small-format stores that mimicked the Trader Joe''s approach. In addition some analysts had begun to question whether Trader''s Joe''s was losing its authenticity and "quirky cool" as the firm had continued to grow and expand across the country. What should Trader Joe''s do to ensure continued growth?
涵蓋領域：
Brand management;Business expansion;Competitive advantage;Growth strategy;Industry analysis
相關資料：
Case Teaching Note, (5-714-420), 21p, by David L. Ager, Michael A. Roberto;Video Short, (7671), 0p, by Michael A. Roberto
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