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商品編號： 9-714-401 出版日期： 2014/03/25 作者姓名： Van Den Steen, Eric;Knoop, Carin-Isabel 商品類別： Other 商品規格： 17p 再版日期： 2018/03/12 地域： United States 產業： Beverage industry;Food industry 個案年度： -
商品敘述：
Despite facing giants like Coke, Pepsi, and Budweiser-with obvious potential sources of competitive advantage-Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull''s dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from the perspective of a small player (when up-start Red Bull faces Coke, Pepsi, and Bud) and as a large player (when market leader Red Bull faces up-start Monster).
涵蓋領域：
Competitive advantage;Economics;Competitive forces
相關資料：
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