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商品編號： 9-713-478 出版日期： 2013/02/05 作者姓名： Rivkin, Jan W.;Thomke, Stefan;Beyersdorfer, Daniela 商品類別： Other 商品規格： 11p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jorgen Vig Knudstorp, LEGO''s young and newly appointed CEO, must size up changes in the toy industry, learn from the company''s recent moves, and craft a strategy that will put LEGO back on track.
涵蓋領域：
Business expansion;Customer relations;Industry analysis;Product lines;Profitability;Strategy formulation
相關資料：
, (9-714-464), 24p, by Jan W. Rivkin, Stefan Thomke
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