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 您所選取的商品項目

> CarMax: Disrupting the Used-Car Market

商品編號： 9-713-467
出版日期： 2013/01/02
作者姓名：
Wells, John R.;Luo, Hong;Danskin, Galen
商品類別： Other
商品規格： 25p

再版日期： 2015/02/04
地域：
產業： Costs of bankruptcy;Auctions;Growth;Maturity;Sustainable competitive advantage;Bankruptcy;Social Security;Incubators;Community development;Advertising;Product positioning;Competitive advantage;Business growth;Execution;Insolvency;Products;Growth strategy;Strategy
個案年度： 1993 -  2012

 


商品敘述：

In 2012, CarMax was the leading retailer of second hand cars in the United States and a fast-growing competitor in the used car auction market. After their founding in 1993 by Circuit City''s management, CarMax had grown rapidly. They had been profitable since 2000 and independent from their parent company since 2002. While Circuit City went bankrupt in 2009 under pressure from Best Buy and challenging economic conditions, CarMax flourished and expanded through the economic crisis. Fiscal 2012 revenue reached $10.5 billion and net income, a record $413 million. However, CarMax still only accounted for less than 3% of the fragmented second hand car market. Additionally, they were keen to avoid the fate of their parent and to stay ahead of copy-cat competitors. What should CarMax do to grow its market position and continue its success in used car retailing and auctioning?


涵蓋領域：

Costs of bankruptcy;Auctions;Growth;Maturity;Sustainable competitive advantage;Bankruptcy;Social Security;Incubators;Community development;Advertising;Product positioning;Competitive advantage;Business growth;Execution;Insolvency;Products;Growth strategy;Strategy;;;;;;;;;;;Retail


相關資料：

Case Teaching Note, (5-716-450), 12p, by Hong Luo, John R. Wells

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