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商品編號： 9-712-459 出版日期： 2012/03/27 作者姓名： Anand, Bharat N.;Lal, Rajiv;John, Andrea;Mutafchieva, Mina;Yazarkan, Manolya 商品類別： Other 商品規格： 23p 再版日期： 2013/08/12 地域： California 產業： 個案年度： 2011 -
商品敘述：
The case examines, first, the competitive interaction between Netflix and Blockbuster in the DVD rental market; and, later, Netflix''s subsequent growth (and strategic challenges) in video streaming. The case is set in September 2011, after Netflix announced the unbundling of its DVD rental and streaming pricing, and after the deal with Starz fell through.
涵蓋領域：
Competitive strategy
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