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商品編號： 9-712-416 出版日期： 2011/08/30 作者姓名： Hagiu, Andrei 商品類別： Other 商品規格： 18p 再版日期： 2011/09/01 地域： 產業： Video game industry 個案年度： 2011 -
商品敘述：
Nintendo faced huge difficulties in July 2011. Sony''s PlayStation and Microsoft''s Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover, videogame consoles (particularly handheld ones) were facing increasing substitution from online and mobile games played on social networks and/or mobile phones (e.g. Zynga''s Farmville). First, could Nintendo come up with a novel and innovative console once again (a Wii Encore) in order to escape head-to-head competition against its two larger rivals (Sony and Microsoft)? Second, how could Nintendo fend off the new substitutes, which were competing for a large portion of its customers?
涵蓋領域：
Strategic analysis;Competitive strategy;Competitive forces
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