[ Tips ] 一分鐘使用導覽
商品編號： 9-712-405 出版日期： 2012/04/03 作者姓名： Casadesus-Masanell, Ramon;Thaker, Anant 商品類別： Other 商品規格： 18p 再版日期： 2013/10/30 地域： 產業： 個案年度： 1994 - 2011
商品敘述：
This case has been designed to explore strategic interactions among organizations with different business models. The case considers how a competitor successfully challenged the incumbent in a platform market defined by strong network effects and high switching costs. The case allows students to assess the advantages and disadvantages of eBay''s platform business model in comparison to Amazon''s retail business model; to evaluate business model performance when value loops of two industry players interact; to analyze how Amazon expanded its business model and overcame barriers to entry in a platform market that generates winner-take-all effects for first movers; discuss how eBay can respond to the new competitive dynamic, exploring both tactical and strategic interactions; and assess the strategic implications of eBay''s 2011 acquisition of GSI Commerce.
涵蓋領域：
Business models;Strategy execution
相關資料：
, (9-712-407), 31p, by Ramon Casadesus-Masanell, Anant Thaker
哪些人也有訂購？