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商品編號： 9-709-412 出版日期： 2009/03/01 作者姓名： Piskorski, Mikolaj Jan;Chen, David 商品類別： Other 商品規格： 26p 再版日期： 2013/09/09 地域： 產業： Internet service providers 個案年度： 2009 -
商品敘述：
Yelp was a popular on-line destination for reviews of local establishments, written by volunteer Internet users and read by 20 million people per month. However, the company made meager profits. The CEO needs to decide between two options to increase the revenue. First, the company can maintain its existing monetization model and quickly build a massive sales force to enroll many local business owners as advertisers and sponsors. The second option was to change the monetization model completely and charge readers for access to Yelp reviews.
涵蓋領域：
Advertising strategy;Information systems;IT management;Internet;Disruptive innovation;Content management;Business models;Profitability;Financial statements;Marketing strategy
相關資料：
, (9-713-490), 16p, by Mikolaj Jan Piskorski
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