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商品編號： 9-708-436 出版日期： 2007/07/24 作者姓名： Yao, Dennis;Queiro, Francisco 商品類別： Competitive strategy 商品規格： 6p 再版日期： 地域： 產業： Media 個案年度： 2007 - 2007
商品敘述：
In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come to terms with YouTube, the leading video-sharing site on the Internet, or maintain a nonexclusive strategy?
涵蓋領域：
Coalitions;Game theory;Joint ventures;Media;Strategic initiatives;Strategic leadership
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