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商品編號： 9-707-433 出版日期： 2006/08/29 作者姓名： Sender, Ilan;Lutova, Marina;Wells, John R. 商品類別： General management 商品規格： 27p 再版日期： 2008/07/23 地域： Ohio 產業： Insurance industry 個案年度： 2006 - 2006
商品敘述：
For decades, Progressive has proven to be one of the most innovative players in the US auto insurance industry, but can it maintain its lead? Progressive has moved up to the number three position in the industry in 2006, but competitors are finally waking up to the threat the company poses. Can they make it to the number one slot? If so, how? What advice would you give CEO Glenn Renwick?
涵蓋領域：
Innovation;Management;Change management;Quality management;Organizational culture;Strategy formulation;Strategy execution
相關資料：
Case Teaching Note, (5-708-457), 15p, by John R. Wells
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