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商品編號： 9-705-475 出版日期： 2005/02/15 作者姓名： Ghemawat, Pankaj;Hout, Thomas M.;Siegel, Jordan 商品類別： Other 商品規格： 23p 再版日期： 2011/04/21 地域： China 產業： Appliances 個案年度： 2003 - 2004
商品敘述：
Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a U.S. factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian manufacturer entering the United States; brand building and price positioning; the sourcing location decision trade-off between production costs and logistics costs; the role of change in the U.S. appliance distribution channels; global and regional competitive analysis; the response of U.S. competitors to the global sourcing evolution; and the time horizons of Chinese company management.
涵蓋領域：
Cost analysis;Globalization;International business;Market entry;Brands;Logistics;Plant location;Strategy
相關資料：
Case Teaching Note, (5-711-473), 13p, by Pankaj Ghemawat, Thomas M. Hout, Steven A. Altman, Jordan Siegel;Spreadsheet Supplement, (9-712-803), 0p, by Jordan Siegel, Pankaj Ghemawat, Thomas M. Hout
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