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商品編號： 9-705-448 出版日期： 2004/11/16 作者姓名： Gavetti, Giovanni;Henderson, Rebecca M.;Giorgi, Simona 商品類別： Other 商品規格： 18p 再版日期： 2005/11/02 地域： 產業： 個案年度： 1983 - 2003
商品敘述：
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak''s traditional business model. Examines Kodak''s strategic efforts and challenges as the photography industry evolves. After discussing Kodak''s history and its past strategic moves in the new landscape, the case ''Kodak and the Digital Revolution'' questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.
涵蓋領域：
Business models;Business process reengineering;Disruptive innovation;Strategy formulation
相關資料：
, (9-705-488), 16p, by Giovanni Gavetti, Rebecca M. Henderson;, (9-706-804), 21p, by Giovanni Gavetti;, (XLS317), 0p, by Giovanni Gavetti, Rebecca M. Henderson, Simona Giorgi
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