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商品編號： 9-704-425 出版日期： 2003/10/15 作者姓名： Yoffie, David B.;Yin, Pai-Ling;Darwall, Christina 商品類別： Other 商品規格： 24p 再版日期： 2004/02/12 地域： United States 產業： Electronic components 個案年度： 2003 - 2003
商品敘述：
Mike Ramsey, TiVo''s CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new ""user interface"" for TV entertainment, Ramsey must balance the demands for profitability with the hope of driving TiVo to mass adoption.
涵蓋領域：
Technology;Standardization;Competitive advantage;Corporate strategy;New economy
相關資料：
Case Teaching Note, (5-704-497), 10p, by David B. Yoffie, Pai-Ling Yin
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