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商品編號： 9-704-419 出版日期： 2003/08/20 作者姓名： Yoffie, David B.;Casadesus-Masanell, Ramon;Mattu, Sasha 商品類別： Other 商品規格： 27p 再版日期： 2004/03/16 地域： 產業： Software development industry;Electronics manufacturing 個案年度： 1980 - 1980
商品敘述：
Examines the dynamic relationship between two complementors: Intel and Microsoft. Set in 1995, the case asks how Intel and Microsoft should solve a serious division between the two companies that threatens the health of the PC industry.
涵蓋領域：
Managing conflicts;Competitive strategy;Strategy formulation;Cooperation;Strategic alliances
相關資料：
Case Teaching Note, (5-706-495), 21p, by David B. Yoffie, Ramon Casadesus-Masanell
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