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商品編號： 9-704-407 出版日期： 2003/12/18 作者姓名： Coughlan, Peter J.;Illes, Jennifer L. 商品類別： Other 商品規格： 12p 再版日期： 2004/04/16 地域： United States 產業： Videos & DVDs;E-commerce 個案年度： 1997 - 2003
商品敘述：
Investigates how the rise of digital video formats threatens to make videocassette technology obsolete; how this technological substitution might alter the economics and structure of the video rental and retail industries; and how Blockbuster Inc., the industry leader, should respond to the new technologies. Explores Blockbuster''s response to the new DVD and DIVX digital disk formats and the impact of these technologies on Blockbuster''s traditional business model. Also highlights the industry changes that DVD has created, including an increase in direct video sales at the expense of video rental. In times of technological change, firms continuously face decisions regarding the extent to which they should embrace a technologically advanced substitute at the possible expense of their existing products and services. Guides the reader through Blockbuster''s decisions and its resulting responses.
涵蓋領域：
Decision making;Technological change;Strategic planning;Competitive advantage;Industry structure;Internet;Disruptive innovation
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