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商品編號： 9-701-132 出版日期： 2001/06/28 作者姓名： Gavetti, Giovanni 商品類別： Other 商品規格： 25p 再版日期： 2002/03/08 地域： 產業： 個案年度： -
商品敘述：
Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that Ducati could not grow indefinitely in its current niche. One alternative was to attack Harley Davidson''s niche with a Ducati interpretation of a cruiser.
涵蓋領域：
Brand management;Competitive strategy;Growth strategy;Market positioning
相關資料：
, (9-705-489), 12p, by Giovanni Gavetti;, (7853), 0p, by Giovanni Gavetti;, (XLS309), 0p, by Giovanni Gavetti
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