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商品編號： 9-700-047 出版日期： 2000/01/19 作者姓名： Spar, Debora L.;Burns, Jennifer 商品類別： Other 商品規格： 23p 再版日期： 2002/09/06 地域： 產業： 個案年度： 1991 - 1999
商品敘述：
The case ''Hitting the Wall: Nike and International Labor Practices'' is set in the mid-1990s, when Nike, one of the world''s most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control over the independent contractors who manufacture Nike shoes. But the activists will not retreat. Eventually, Nike must learn to deal with the activists'' claims and with the tangle of conflicting data that surrounds the concept of a "fair" or "living" wage.
涵蓋領域：
Corporate image;Media relations;International business;Protests;Labor rights
相關資料：
, (9-701-020), 13p, by Debora L. Spar;, (XLS304), 0p, by Debora L. Spar, Jennifer Burns
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