[ Tips ] 一分鐘使用導覽
商品編號： 9-699-016 出版日期： 1999/03/09 作者姓名： Wheelwright, Steven C.;Verlinden, Matthew C. 商品類別： Operations management 商品規格： 24p 再版日期： 2000/06/23 地域： 產業： Pharmaceutical industry 個案年度： -
商品敘述：
Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch) for managing Evista''s rollout.
涵蓋領域：
Product development;Teams;Product lifecycle;Business plans;Operations strategy
相關資料：
Case Teaching Note, (5-600-027), 10p, by Steven C. Wheelwright
哪些人也有訂購？