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商品編號： 9-699-012 出版日期： 1998/08/28 作者姓名： Thomke, Stefan;Nimgade, Ashok 商品類別： Operations management 商品規格： 23p 再版日期： 2002/07/23 地域： United States 產業： Medical equipment and devices 個案年度： -
商品敘述：
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M''s Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical infection control and discovers not only new product concepts but also a very promising new business strategy. Focuses on: (1) 3M''s approach to the management of innovation and understanding market needs, (2) an in-depth description of the Lead User method and its potential as applied to the medical business, and (3) the managerial challenges of introducing novel methods into a successful organization.
涵蓋領域：
Cause marketing;Innovation;Market research;Change management;Cross-functional management;Problem solving;Community development;Marketing strategy;Strategy execution;Strategy formulation;R&D;Branding;Economics
相關資料：
, (9-699-135), 26p, by Stefan Thomke, Ashok Nimgade;, (XLS300), 0p, by
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