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商品編號： 9-695-002 出版日期： 1994/08/18 作者姓名： Pisano, Gary P.;Rossi, Sharon 商品類別： Operations management 商品規格： 23p 再版日期： 2001/05/21 地域： Belgium;Germany;United States 產業： Automotive;Manufacturing 個案年度： 1994 - 1994
商品敘述：
ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process technology. Due to intensifying cost pressure and rapidly growing demand for lower-cost ABS, the development team and senior management (based in Frankfurt, Germany) strongly favor using a single, highly automated production process in the four plants scheduled to produce the MK-20 (located in Germany, Belgium, and the United States). Managers at the company''s two plants in the United States favor using less automation technology in order to allow greater flexibility for improving process technology over time.
涵蓋領域：
Automation;Innovation;International operations;Manufacturing strategy;Product development;Production processes;Productivity;Technology
相關資料：
Case Teaching Note, (5-696-040), 11p, by Gary P. Pisano
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