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商品編號： 9-694-035 出版日期： 1993/09/27 作者姓名： Leonard-Barton, Dorothy;Thill, George 商品類別： Operations management 商品規格： 18p 再版日期： 1994/06/07 地域： Singapore 產業： Computers & electronics 個案年度： 1970 - 1991
商品敘述：
In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume manufacturing capabilities and the setting up of an R&D facility. Various projects are described in which Singapore contributed an increasing amount of skill, leading up to an abortive attempt to completely co-develop a new printer. Singapore now feels ready to develop a printer on its own for the Japanese market, and the case poses the question of whether or not it is ready to do so. There is also an issue of whether the developers understand the Japanese market well enough to proceed.
涵蓋領域：
Cross-cultural relations;International business;Manufacturing strategy;Market entry;Multinational corporations;Product development;R&D;Technology
相關資料：
Case Teaching Note, (5-697-033), 7p, by Dorothy Leonard-Barton, Sarah Connor
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