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> Manzana Insurance: Fruitvale Branch (Abridged)

商品編號: 9-692-015
出版日期: 1991/09/04
作者姓名:
Wheelwright, Steven C.
商品類別: Operations management
商品規格: 14p

再版日期: 1997/01/30
地域:
產業:
個案年度: 1989 -  1991

 


商品敘述:

Deals with performance assessment and improvement of a service operation in the insurance industry, a market that is highly sensitive to response time. Two branch offices in direct competition are described, and the impact of response time on performance is suggested. Management choices that impact response time are explored and the poorer performer of the two branches must decide how to respond.


涵蓋領域:

Competitive strategy;Decision making;Service delivery


相關資料:

Case Teaching Note, (5-696-043), 12p, by Ann E. Gray, James Leonard;
Spreadsheet Supplement, (XLS289), 0p, by Steven C. Wheelwright