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商品編號： 9-691-102 出版日期： 1991/06/18 作者姓名： Schlesinger, Leonard A.;Mellado, James 商品類別： Service management 商品規格： 31p 再版日期： 1999/02/23 地域： Illinois 產業： 個案年度： 1991 - 1991
商品敘述：
Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church''s strategic service vision and its current growth and leadership problems.
涵蓋領域：
Corporate social responsibility;Strategic planning;Marketing strategy;Business growth;Service management;Customer service
相關資料：
Case Teaching Note, (5-692-092), 9p, by James Mellado
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